#8 Photo & Video
10/7/21
Launch Day
#8 Photo & Video 10/7/21 Launch Day
“It’s all about personalization, and you can even create your own custom filters within the app. Setty is all about setting your tone. It’s visualizing how you want to live your life. It’s being creative and taking fun photos wherever you are, even if it’s in your driveway or backyard.”
On it’ s launch day, Setty rose through the App Store Charts to claim #8 in Photo & Video—ranking #109 in all free apps.
5 months later, Apple awarded Setty as App of the Day— celebrating women-owned businesses during their yearly Women’s History Month campaign
App of the Day
3/17/22
Women's History Month
App of the Day 3/17/22 Women's History Month
“Vintage-inspired filters can sometimes feel a bit cheesy, but not in Setty. The app takes the throwback elements we all love (rich lighting, the perfect amount of grain, authentic-looking time stamps) and translates them into a beautiful, cohesive aesthetic.”
Setty App
In the spring of 2021 our team at A Color Story created Setty in collaboration with Hannah Godwin (The Bachelor, Bachelor in Paradise), and launched later that year on October 7.
Setty includes presets, adjustment tools, fonts, vintage-style photo/video effects, and an Instagram grid planner, all stylized to Hannah’s signature look.
The app’s tools are built with the user in mind, with the goal that anybody can use Setty to express themselves and capture the world around them.
Now 1 year into it’s existence, Setty boasts a substantial user base of 250,000—all gained organically with no paid advertising.
Jared Statler
Mara Dockery
Ana Elliott
Joey Esquibel
Juan Giannuzzo
Diego Mercado
Hasael Oliveros
Mar 21—Present
Creative Direction
Brand Design
UI/UX Design
Interaction Design
Motion Design
Product Strategy